SEO Growth Measurement

Our statistics can detect growth of optimized pages or search engines over time, and detect new search phrases and search phrase growth rate resulting from your SEO campaigns.

Conversion Tuning

Our statistics allow you to measure not just the traffic attributed to each word, phrase, and engine, but also the contribution of each toward the site's goal(s). This can allow for immediate and accurate measurement of existing traffic, or for analyzing test marketing results prior to launching full scale campaigns. Paths leading to and from the conversion event can be analyzed in order to optimize the online conversion process.

Competitive Analysis

Compare SEO metrics for your client, ally, and competitor websites from a competitive Search Engine Optimization (SEO) perspective and identify the relative strengths and weaknesses of each site. These SEO key performance indicators (KPIs) fluctuate from week to week as sites change and search engines reindex their content, and should be monitored for changes throughout the marketing cycle.

Search Market Segmentation

Our statistical reporting can be used to profile consumer behaviours (e.g. relative interest in online vs. on location service, or location queries by country or state). These factors can then be analyzed during market segmentation to identify new target markets and opportunities.

Audio/Video Tracking

Because your web site resources do not require manual tagging, our analytics are able to track which videos, flash files, and are being downloaded. This allows you to measure the effect of your syndicated video content, and identify opportunities for bandwidth optimization.

Error Detection

Our statistics also report on web site errors that are occurring on your site, allowing you to recover lost traffic by detecting missing pages or broken links on external sites or search engines. You can then track these errors back to their source to identify the bad links or broken code.

Usability Tuning

Our simplified path reporting allows you to follow dominant visitor paths through your site. You can measure attrition rates from step to step in multi-step transactions / shopping carts, or analyze the effect of internal site changes on visitor conversions.

Robot Indexing Activity

Unlike Javascript based reporting solutions, our log based analytics are able to track which pages on which dates were crawled by each search engine spider. This allows you to determine how long the search engines are taking to spider your content, and when to start looking for updates to those pages in the search engine result pages.

Advanced Analysis

Our data mining engine behind our Dashboard provides the basis for our advanced analysis services, such as measuring the various stages of the buyer adoption process (awareness, interest, desire, action). The information derived from these statistics can be made available to clients at the database level, allowing for full integration into clients’ existing business systems.

Additional custom SEO services available

• SEO Dashboards

Web Analytics, Position Reporting, Competitive SEO Reporting, Link Analysis, and Executive Dashboards provide an interactive overview for all your web site KPIs.

• Web Site Analytics

Web statistics reporting to identify the underlying keyphrases and search engines responsible for driving traffic and conversions to your web site.

• Search Engine Optimization

SEO campaigns designed to increase not only search engine positions and traffic, but to increase online conversions and overall profit margin.

• Keyphrase Research

Leading edge technologies and methodologies for keyphrase research, correlating relative keyphrase popularity, keyword thematics, and empirical website activity.

• Architectural Analyses

Web site audit to identify issues hindering search engine indexing and positioning, and recommendations for alleviating the problems.